Single-family rentals have long been a go-to for many real estate investors. But as more apartments compete for renters, it may be worth looking at how this growing supply could affect the single-family rental market.
The multifamily market is showing signs of increased supply pressure. According to Apartment List, 31.3% of U.S. apartment properties offered move-in deals, such as a month of free rent, reduced deposits, and move-in specials in September 2026. That's up compared to 25.4% a year earlier. With more apartments competing for renters, landlords are increasingly using discounts and incentives to fill vacancies.
What does this mean for single-family rental investors? When renters have more apartments to choose from, some may opt for a discounted apartment instead of a rental home. This could potentially put pressure on single-family rents and make it harder to fill vacancies.
Important to note, the impact can vary by location. Parts of the Sun Belt, including Texas and Florida, have more apartments competing for renters, while parts of the Midwest and Northeast have seen stronger rent growth and less new competition.. CBRE's 2026 research explores these regional differences. It may be worth keeping an eye on local apartment construction, rental discounts, and rent trends to see how your property compares. Features like a yard, extra space, and privacy may also help your rental home stand out.
The changing multifamily market could create changes to the competitive landscape for SFR investors. Understanding what's happening in your local market can help you make informed decisions about rental pricing, tenant retention, and the expected long-term performance of your portfolio. As your property manager, we're here to help you stay ahead of these changes and make the most of your investment.
